Mad Hawks
The P-40 in Advertising
During the second World War advertising took on a second role from that of its intended purpose,
which was, of course, to sell stuff. In this secondary role, whether by accident or by design,
advertising served to help increase morale on the home-front. Military-themed advertising appeared
everywhere, and images of aircraft, tanks, and soldiers helped sell everything from actual war
materiel to home appliances, clothes, paint, and cigarettes... and the P-40 was in the thick of it...
BUY WAR BONDS!
Among the more worthy advertisements were those taken out by Uncle Sam,
promoting the sale of war bonds and stamps. This particular ad appeared
in the October 11th, 1943 ish of LIFE, and is among your webmaster's faves.
Source: Google Books
Allison Engines
More Allison ads HERE...
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Bassick Casters
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Bell Telephone
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Benson Manufacturing Co.
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Berry Brothers
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B.F. Goodrich
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Buescher Band Instrument Co.
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Cadillac
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Corning Glass
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Dextrose
(Corn Products Refining Co.)
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Packard
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