Mad Hawks
The P-40 in Advertising
During the second World War advertising took on a second role from that of its intended purpose,
which was, of course, to sell stuff. In this secondary role, whether by accident or by design,
advertising served to help increase morale on the home-front. Military-themed advertising appeared
everywhere, and images of aircraft, tanks, and soldiers helped sell everything from actual war
materiel to home appliances, clothes, paint, and cigarettes... and the P-40 was in the thick of it...
BUY WAR BONDS!
Among the more worthy advertisements were those taken out by Uncle Sam,
promoting the sale of war bonds and stamps. This particular ad appeared
in the October 11th, 1943 ish of LIFE, and is among your webmaster's faves.
Source: Google Books
Allison Engines
More Allison ads HERE...
Project 914 Archives
Bassick Casters
Project 914 Archives
Bell Telephone
Project 914 Archives
Benson Manufacturing Co.
Project 914 Archives
Berry Brothers
Project 914 Archives
B.F. Goodrich
Project 914 Archives
Project 914 Archives
Buescher Band Instrument Co.
Project 914 Archives
Cadillac
Project 914 Archives
Project 914 Archives
Project 914 Archives
Corning Glass
Project 914 Archives
Dextrose
(Corn Products Refining Co.)
Project 914 Archives
Back to 'Miscellany'